The Jewish Council for Education & Research (JCER) was created in 2008 to develop and disseminate information to voters in the United States around issues of concern to the Jewish community. During his first presidential campaign JCER supported Barack Obama, primarily by mobilizing younger Jewish Obama supporters to communicate with people in their personal networks who were undecided or leaning McCain.
Our premier initiative was The Great Schlep with Sarah Silverman, a viral video and grassroots campaign that motivated hundreds of young people to reach out to their grandparents in Florida and build support for Obama's election. The Great Schlep generated 300 million global media impressions and created one of the major narratives of the campaign: American Jews--particularly young American Jews--support Barack Obama.
Highights from 2008 television coverage
HIGHLIGHTS FROM 2008 PRINT MEDIA COVERAGE