Media center

MEDIA CENTER

During the 2012 election cycle, JCER proved that a combination of humor, social media, unvarnished truth-telling - and a dash of celebrity - could carry a powerful political message to millions of people with a comparatively small investment.

JCER's twelve videos, including Wake the F*ck Up!, Let My People Vote and the Actually... series received almost 12 million views and sustained high levels of online buzz throughout the final weeks of the election. JCER videos topped The Wall Street Journal's online advertising charts for three of the final six weeks in the election - spending more time in the #1 spot than either presidential campaign. Our videos achieved higher aggregated rankings on the top ten list than all of the other Super PACs combined.

See below for highlights from JCER's 2012 media coverage.

2012 CAMPAIGN VIDEOS 

Wake the F*ck Up!: With nearly 5 million view Samuel L. Jackson's uncensored wake-up call for Obama's base of supporters was one of the most-watched videos of the election cycle and a major rallying point for GOTV efforts. WTFU was a partnership between JCER, writer Adam Mansbach (author of Go The F*ck To Sleep) and directors Boaz Yakin and Kitao Sakurai.

Let My People Vote: Sarah Silverman's warning to students, minorities and the elderly about the dangers of new Republican-driven voter ID laws topped the charts in late September with 2.6 million views.

Actually...: This humorous fact checking series launched in partnership with the American Bridge Super PAC, features Rosie Perez, Cher, Sarah Silverman and other performers. With more than 2.2 million views, Actually... set the record straight on Romney's lies and out of touch statements.

 Scissor Sheldon: With just under 2 million views, Sarah Silverman's special offer to Sheldon Adelson in exchange for redirecting his campaign spending to President Obama drew widespread attention to the issue of money in politics.

Call Your Zeyde:  JCER's spoof on Carly Rae Jepsen's "Call Me Maybe" urged young Jews to reach out across generations to their grandparents in Florida and other battleground states. 

Israelis on Obama: JCER fact-checked Republican candidates' assumptions about US-Israel relations. Israeli thought leaders and citizens explain Israel Defense Minister Ehud Barak's remark that the Obama administration invests an unprecedented level of support in Israel's secure.

Childish Things: JCER's forward-thinking GOTV message was crowdsourced by millennials. 

Highights from 2012 television media coverage

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HIGHLIGHTS FROM 2012 PRINT AND ONLINE MEDIA COVERAGE

CNN.com: Viral and profane pro-Obama ads channel tradition of Jewish humor 

Huffington Post: For Mik Moore, President of Jewish Pro-Obama Super PAC Behind Viral Videos, Faith and Politics Merge 

Wall Street Journal: Samuel L. Jackson Shakes Up Politcal Video Charts 

Talking Points Memo: The Jewish Progressive Super PAC Behind 'Wake the F*** Up!" 

Business Insider: Here's A Look Into The Wildly Successful Super PAC That Produced That Hilarious Samuel L. Jackson Ad

Entertainment Weekly: How Adam Mansbach and Samuel Jackson Reunited to Wake The F*ck Up

New York Times: Sarah Silverman Talks About Voter ID Ad 

New York Times: Democratic Groups Bring Comedy to Fact-Checking 

ABC News: Sarah Silverman Takes Voter ID Laws To Task 

Politico: A Letter to Jewish Grandparents 

Jewish Journal: 'Israelis On Obama' Video: President 'a mensch' on Israel 

The Daily Beast: Not Just Sarah Silverman For Obama 

Fast Company: "Actually..." Celebrities Do Contribute To JCER's Latest 

Wall Street Journal: Pro-Obama Celebrities Top Online-Ad Charts 

NBC Latino: Rosie Perez: Mitt Romney Would Win If He Was a Gay Latina

CNN Latino: Rosie Perez Op-Ed: Why I Vote And You Should Too 

Entertainment Weekly: Rosie Perez Blasts Mitt Romney For Saying 'It Would Be Helpful To Be Latino' 

COLORLINES: Easier As A Latino? Rosie Perez Schools Mitt Romney In New Video 

Perez Hilton: Cher and Kathy Griffin Urge Voters To Not Allow Romney To Turn Back Time In Powerful New PSA

The Jewish Daily Forward: Cher and Kathy Griffin Take on Romney 

BlackBook Magazine: Cher and Kathy Griffin's Get Out The Vote Vid

Huffington Post: Sarah Silverman, Lizz Winstead Take On 'Corporations Are People'

The Guardian: Sarah Silverm and me: fact checking US politics - the fun way 

Think Progress: F*ck Science: Why One Man Is Joining Romney in Climate Denial 

The Raw Story: Jay Smooth: 'Romney an Aurora Borealis of Elitist Douchebaggery' 

Alternet: A Comic's Take on Sharks, Poor People - - and Mitt Romney 

Huffington Post: Call Your Zeyde!: Latest Effort To Get Out The Jewish Vote For Obama  

 The Nation: A Message From Millennials To Millennials