About us



"The most important political office is that of private citizen."

For decades, Jewish voters have taken to heart Brandeis's point by engaging vigorously in civic life. This engagement, whether as advocates or volunteers, donors or door-knockers, has benefited our country and our community.

The Jewish Council for Education & Research (JCER), a federal Super PAC, was created in 2008 to develop and disseminate information to voters in the United States around issues of concern to the Jewish community. JCER is motivated by a deep love for the Jewish community and by a desire to ensure that Jews, as well as the general public at large, have access to accurate information as they engage in the electoral process. JCER uses humor, viral video, celebrity, and social media to break through the election year clutter and engage and mobilize millions of voters.

In 2008 JCER supported Barack Obama, primarily by mobilizing younger Jewish Obama supporters to communicate with people in their personal networks who were undecided or leaning McCain. Our premier initiative was The Great Schlep with Sarah Silverman, a viral video and grassroots campaign that motivated hundreds of young people to reach out to their grandparents in Florida and build support for Obama's election.

During the 2012 election, JCER launched a series of high-profile projects under the Schlep Labs brand. These initiatives aimed to confront the scare tactics used to peel away Jewish voters from the Obama campaign and reenergize Obama's base whose enthusiasm may have diminished from four years ago. JCER developed a cross-platform approach to galvanize voter turnout in the Jewish community and President Obama's core key demographics: women, youth and Latinos.

JCER proved that it is possible to carry a powerful political message to millions of people with a comparatively small investment. Collectively, JCER's twelve pro-Obama videos received nearly 12 million views. Our videos, Wake the F*ck Up! , Let My People Vote and the Actually... series topped the Wall Street Journal's online ads charts for 3 of the final 6 weeks in the election. JCER's videos spent more time in the #1 spot than either the Obama or Romney campaigns, and achieved higher aggregated rankings on the top 10 list than all other Super PACs combined.

For more information about JCER's 2008 and 2012 projects visit our media center page .


Mik Moore

Mik Moore is recognized as one of the leading digital media campaign strategists in the United States, combining a deep understanding of public policy with years of experience as a writer, editor, and public speaker. He is known for developing and implementing innovative efforts to harness the power of online media to create social change.

Mik is the principal and founder of Moore + Associates. He leads the firms strategic communications and media engagement practice. In that capacity, he develops online campaigns for social change non-profits, leaders in the philanthropic community and elected officials.

Mik is the co-founder of the Jewish Council for Education & Research, the Super PAC responsible for many of the most viral videos of the 2012 campaign, including Wake the Fuck Up with Samuel L. Jackson and Let My People Vote with Sarah Silverman. Previously Mik co-created The Great Schlep in 2008, which mobilized Jewish support for then-candidate Barack Obama; Haik U Glenn Beck!, an interfaith response to Beck's attack on social justice oriented churches; and Al Tirah USA, a call for civil civic engagement, featuring Rabbi Sharon Brous, in response to the rise of the Tea Party. Before starting Moore + Associates in 2011, Mik was the Chief Strategy Officer at Bend the Arc: Jewish Partnership for Justice. 

Mik earned a law degree from Georgetown University Law Center and a BA in History from Vassar College. He currently lives in New York City with his wife, Deborah, and their two children.

Ari Wallach is the founder of Synthesis Corp., a consulting firm based in New York City that provides strategic counsel converging at the intersection of memes, technology and innovation. Clients include CNN, Friendfactor, Seed Media Group, UNHCR, Tides, US State Department and the Ford Foundation. He was also co-founder of award winning "The Great Schlep" - the cutting edge campaign to get Jewish grandparents to vote for Obama. He is the founder of re:think media, a cross-platform producer of public affairs content, and founding director of INFORUM -- one of the nation´s largest non-partisan public affairs forums for young people. Ari has worked with the Democratic National Committee, Clinton/Gore 96, and the US Institute of Peace, all in Washington, DC. Ari is also currently a member of the boards of the Jewish Telegraphic Agency (JTA), 5ivepoints, blankonblank.org and the Coalition for the Environment and Jewish Life (COEJL).

Ari was born in Guadalajara, Mexico and raised in the San Francisco Bay Area by the artist Susan Wallach and the late Raul Wallach. Ari's father, a Polish-born partisan with the Jewish underground in W.W. II, was hailed by Senator Harry Reid as a "national treasure" upon his passing. Ari holds a B.A. with Honors in Peace and Conflict Studies from the University of California, Berkeley. He currently lives in New York City.

Mira Oreck is a political strategist and seasoned communications professional specializing in issue-based and electoral campaigns. She has worked on campaigns at the local, state and national levels in both the United States and Canada. Mira is the Senior Associate at Moore + Associates, where she works with clients such as the pro-Obama Super PAC, JCER; the City of Newark; and the Nathan Cummings Foundation. As a strategist for JCER, Mira recently managed the successful campaign video Wake the F*ck Up. Mira was the founding manager of Make the Road Action Fund and, from 2005-2008 served as the Director of Canadian Jewish Congress, Pacific Region. She played an instrumental role in the first election of the current Mayor of Vancouver, Gregor Robertson (2008) serving as executive assistant and senior strategist to the Mayor. Mira conducted workshops with eight political parties in Pakistan and monitored the 2008 election in Nepal through the National Democratic Institute. Since 2010, Mira has served as the Chair of the Center for Leadership Initiatives.

Mira earned a Masters degree in Urban Policy from The New School, a certificate in Sustainable Community Development in Simon Fraser University, and a B.A. in Sociology and Women's Studies from McGill University. She was born and raised in Vancouver, B.C. She currently lives in Brooklyn, N.Y.

Miriam Fogelson has over a decade of experience working within the social justice nonprofit and philanthropic sectors. She has dedicated her career to strengthening community-led solutions to social and economic injustice.

Miriam joined Moore + Associates in 2012 after working as a consultant with the pro-Obama Super PAC, Jewish Council for Education and Research. As part of the JCER team Miriam managed the Actually... video series that received over 2 million views, featuring Rosie Perez, Cher, Sarah Silverman and others. Prior to working at Moore + Associates, Miriam provided capacity building support in operations, communications, and development to organizations such as the Caring Across Generations Campaign, Resource Generation, the North Star Fund, Bend the Arc: a Jewish Partnership for Justice, AVODAH and Brandworkers International. Miriam served as Deputy Director for Border Crossers where she initiated and implemented a communications plan resulting in an interactive website, a rebranding process and the creation of educational resources for teachers and parents. As the Director of Leadership Programs at The Lower Eastside Girls Club from 2005 - 2009, Miriam developed and led a range of programs that supported young women to develop into socially active, inquisitive and community oriented leaders.

Miriam is a photographer and received her Bachelors degree in Journalism from Boston University. In 2007 she completed her Masters degree in International Affairs from The New School. She currently lives in Brooklyn, NY.

Chad Rochkind is a Senior Strategist and Researcher at Synthesis Corp. He is the former North American President of NFTY and was instrumental in scaling the Mitzvah Corps program to the national level. Chad graduated summa cum laude from the University of Michigan in 2007 and received his Master's degree from New York University in 2012, graduating magna cum laude. His thesis was entitled, "Alterurbanism Social Hope and the Post-Industrial City" - and sought to undertand how emerging social, political and ecological trends are impacting urban life.

Chad has worked for an assortment of small businesses, non-profits and arts collectives. He is also a published poet. He is passionate about establishing a climate conducive to a socially engaged and spiritually relevant Judaism in the 21st Century.

Adam Cole is a freshman at University of Pennsylvania studying artifical intelligence in a Computer Science and Cognitive Science dual degree. A graduate of the Abraham Joshua Heschel High School in New York City, he was involved in the student senate, mock trial club and philosophy club. With an interest in digital design, Adam has spent time independently studying computer animation and web design. As part of JCER's Great Schlep team, Adam helped to develpo the social media strategy, assisted in developing the Scissor Sheldon website and provided research support for Let My People Vote. Adam is enthusiastic about the intersection of technology and social change.

Emma Goldberg is a high school student passionate about communications and new media. Born and raised in New York, she attends the Abraham Joshua Heschel School. She pursues her interest in digital strategies through her role as Social Media Coordinator for STAND, a national student anti-genocide coalition. Interested in the mechanics of social change, Emma researched the efficacy of teen Jewish service programs as an intern for Ma'yan and created quality assurance review software that the Educational Alliance uses to track city audits. She serves on Teen Ink's youth advisory board and has worked as an assistant creative writing teacher for young students through New York's Writopa Lab. Her works have been published in Wears the Trousers, The Huffington Post, Teen Ink, and several other school and online publications. Emma was the recipient of a 2011 Bronfman Youth Fellowship, Auburn Seminary's 2010 Lives of Commitment Award, and Columbia Scholastic Press Association's young journalist award.